There are few items in your wardrobe that work as hardāor have as many stories. Itās the ultimate all-rounder: practical, stylish, nostalgic, and effortlessly cool. From cowboys to catwalks, from Bruce Springsteen to Sarah Jessica Parker, denim has always held its own.
And Iāll be honestāI’ve had the same cropped denim jacket since uni, and Iām still not ready to part ways with it. Thatās the magic of denim. So why does it never go out of style?
Letās break it down.

Denim: the ultimate chameleon
Letās face itāfashion can be exhausting. Thereās always a new colour of the year, a must-have silhouette, or an aesthetic youāve never heard of until itās suddenly ācore.ā But denim? Denim is the ride-or-die of the wardrobe world.
Whether youāre throwing on a cropped denim jacket over a floaty dress for brunch or pairing it with a roll-neck and boots in autumn, the styling options are endless.
Take the Femme Luxe Black Cropped Denim Jacket, for example. With its long sleeves, silver buttons, and sharp silhouette, itās the sort of piece that doesnāt just sit pretty in your wardrobeāit gets worn. A lot. Style it with:
- A floral dress and trainers for a casual Sunday stroll
- Denim shorts and an oversized tee (hello, festival season!)
- Biker hot pants and heels for a night out

A history stitched in style
So it didnāt just show up yesterday. It earned its legacy. It started out toughāliterallyāas workwear in the early 1900s, then strutted into the 1980s with a vengeance. Think Calvin Klein, Guess, and Dieselābig hair, bold personalities, and even bigger jean jackets. Cropped, distressed, bleached, oversizedādenim was more than fabric; it was a movement.
These days, youāll still see denim at fashion week, on the high street, and probably on yourself right now. Itās a fabric that reinvents itself every decade without ever truly disappearing.

Year-round, season-proof fashion
One of the best things about denim? Itās season-proof:
- Spring: Light-wash jeans + white top = effortless freshness
- Summer: Cropped jackets over cami dresses? Yes, please.
- Autumn: Go double D with earthy tones
- Winter: Layer denim under chunky coats and scarves
Itās the ultimate in repeat-wear value, and it never looks tired.
Not just jackets: denimās full takeover
Sure, jackets are iconicābut letās not forget the rest of the gang: jeans, skirts, dresses, corsets, and even bags. The once-feared ādouble denimā is now runway-ready. (Yes, Britney and Justinās matching denim moment did come full circle.)
Just remember: vary your washes, balance your fits, and add a statement accessory or two.

A fabric with staying power
Denim doesnāt just look good. It lasts. My oldest pair of jeans is pushing 10 years and still going strong. That kind of longevity isnāt just good for your walletāitās good for the planet too.
In a world thatās (finally) challenging fast fashion, denim stands tall as a symbol of sustainability before it was trendy.