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Turns out, the year 2000 wasn’t just about Y2K – it was also a golden era for celebs launching their own labels. A stroll down this memory lane shows some brands hitting the shelves of big names like Target and Macy’s, while others, let’s just say, their fame fizzled faster than a one-hit wonder at a launch party. Here’s a flashback to a few gems you might have spaced on. Note to some celebs: maybe stick to your day job?

Now, diving into the nitty-gritty – I’m curious, those brands that quietly disappeared, do you reckon they had the potential to sparkle or were they always destined to be a flash in the pan?

Stuff By Duff

Hilary Duff


Stuff by Hilary Duff is a covering line that was launched by Hollywood star Hilary Duff in March 2004 with garments distributed through Target in the United States, Kmart and Target in Australia, Hudson’s Bay Company (Zellers, Home Outfitters and The Bay) in Canada, and Edgar’s in South Africa.

Lauren Conrad

LC Lauren Conrad

(2009 – 2008)

Her collection includes attire, shoes, jewellery, accessories, sleepwear and bedding. Disney partnerships began in 2014 with Cinderella, Bambi, and Alice in Wonderland. Meanwhile, LC Runway debuted at 2015 New York Fashion Week to excellent acclaim.

lauran conrad fashion

Lauren designed Paper Crown, a contemporary brand, as well. Lauren’s wedding launched Paper Crown Bridesmaids.


Mandy Moore

(2005 – 2009)

MBlem Celebrity Fashion Lines: Hit or Miss?

A brand of contemporary knitwear and cashmere. One of her focuses was to sell clothing for taller women (Moore is 5 feet 10 inches (1.78 m)


Sarah Jessica Parker

(2007 – 2008)

Celebrity Fashion Lines: Hit or Miss?

The Bitten covering line, by Sex and furthermore the town job player spouse Jessica Parker, was conveyed exclusively at Steve and Barry’s stores from 2007-2008, when the wholesaler collapsed.

She showed modest clothing, from trousers to shirts, and even styles from the reality show Project Runway, where wife Jessica Parker was a guest.


Amanda Bynes

2017 -2018

On-screen character Amanda Bynes collaborated with across the country retailer Steve and Barry’s to make her own dress line, Dear by Amanda Bynes. The gathering was gone for ‘tween and high schooler young ladies, ages 13-17.

Disney partnerships began in 2014 with Cinderella, Bambi, and Alice in Wonderland. Meanwhile, LC Runway debuted at 2015 New York Fashion Week to excellent acclaim. Lauren designed Paper Crown, a contemporary brand, as well. Lauren’s wedding launched Paper Crown Bridesmaids.


Heidi Montag

2008 – 2008

Heidi Montag was tried out design school, however dropped out in 2005. She was marked as the new representative for Anchor Blue Clothing Company and furthermore structured her very own line for the organization. The line was designated “Heidiwood” and was valued between $10 – $60.

She appeared the line at a design appear at the Hollywood And Highland strip mall in Hollywood on April 11, 2008.

Celebrity Fashion Lines: Hit or Miss?

She then promoted her line at MTV’s TRL in New York City and other places. After Heidi’s one-year contract, the “Heidiwood” line was not renewed in October 2008. Stay Blue focused on creating their own brand instead of VIP support.


Gwen Stefani

2003 – Present

(it stands for love, angel, music, baby.)

The line manufactures apparel and fashion accessories. The line was founded in 2003, but made its catwalk debut the following year in 2004. The fashion line produces accessories such as shoes, watches, bags and a fragrance called “L”.

The name is an acronym for her debut solo album Love.Angel.Music.Baby. The line is influenced by a variety of fashion cultures, including Guatemalan, Japanese, Indian and Jamaican styles. Stefani comes from a family of seamstresses. This inspired her to start her own fashion line.

Kate Hudson


July 2013 – Present

Fabletics is an American online membership retailer that sells ladies’ sportswear, footwear and adornments, generally alluded to as “athleisure.

The company has 22 brick-and-mortar shops and is known for its online business model. It offers “comprehensive” sizing and personalised clothing based on lifestyle and style choices. TechStyle Fashion Group acquired JustFab in August 2016.

Olsen Twins

The Row/Elizabeth and James

2007 – Present

Celebrity Fashion Lines: Hit or Miss?

Established by Ashley Olsen and Mary-Kate Olsen in 2007. Women’s contemporary clothing, handbags, jewelry, eyewear and fragrance.

The Pantaloonies

Helena Bonham Carter

2006 – Discontinued

Celebrity Fashion Lines: Hit or Miss?

In May 2006, Helena Bonham Carter propelled her own style line, “The Pantaloonies,” with swimwear originator Samantha Sage.

Their first accumulation, called Bloomin’ Bloomers, is a Victoriana-style choice of nightgowns, mop tops and knickers. The couple are presently chipping away at Pantaloonies tweaked pants which Helena Bonham Carter depicts as “a sort of scrapbook on the bum.”


Lindsey Lohan

(2008 – 2011)

Celebrity Fashion Lines: Hit or Miss?

6126 was a garments line made by American on-screen character Lindsay Lohan, as a team with Kristi Kaylor. The line was a tights line, before extending to a full apparel gathering. The name of the accumulation speaks to June 1, 1926, the birth date of Marilyn Monroe, whom Lohan has said she appreciates and has been impacted by.

Amore & Vita

Shay Mitchell

2014 – Present

Shay Mitchell and her closest companion Michaela Blaney made the way of life blog Amore and Vita where they expound on design, formulas, and that’s only the tip of the iceberg. “Love” is Italian for “adoration” and “vita” signifies “life.”

Celebrity Fashion Lines: Hit or Miss?

They’ve utilized the blog to dispatch a line of tees and tank finish with a similar name. A portion of the designs incorporate the words Amore and Vita while other have clever mottos, for example, “I Need A Pizza That.” Costs run from $35.00 for tank tops to $45.00 for shirts.

KDub Clothing

Kendra Wilkinson

2017 – Discontinued

Celebrity Fashion Lines: Hit or Miss?

Hugh Hefner’s better half Kendra Wilkinson of Playboy and the show “The Girls Next Door” collaborated with Celebrity Apparel Group (CAG) to present her new garments line, Kdub Clothing Company. It will be the most current line speaking to young women and women, and in the end driving into structures for young fellows and men.

Victoria Beckham

Rock & Republic

2004 – 2006

Celebrity Fashion Lines: Hit or Miss?

Elegant intended for Rock and Republic from 2004 to 2006. After the split, she propelled her own denim image under the name dVb. She likewise recorded a claim against Rock and Republic, looking for lost income of up to $100 million.


Nicky Hilton

2004 – Discontinued

Celebrity Fashion Lines: Hit or Miss?

Nicky Hilton launched her fun and trendy junior’s clothing line “Chick by Nicky Hilton” in 2004. The slightly-upscale line featured everyday basics like jeans and tank tops with lots of blingy embellishments. A jewelled fleur de lis was her signature.

Zoe Tee’s Loves

Gwyneth Paltrow

2009 – 2010

Celebrity Fashion Lines: Hit or Miss?

The accumulation is produced using textures, for example, cashmere mixes, reused cotton and fleece work. A second gathering will be propelled in Spring 2010. Gwyneth Paltrow is working admirably and doing a decent deed by giving all returns produced from the garments to Kids Company, her most loved philanthropy.

L.E.I. Sundresses

Taylor Swift

2009 – Discontinued

Ones Apparel Group’s L.E.I image to be the essence of its spring and fall advertisement battle, and… to dispatch her own attire line. Taylor Swift is going to plan a restricted release of bright cotton sundresses – in light of the fact that sundresses are Taylor’s mark wear, duh-, and get this: they will be moderate.


Kelly Osbourne

2014 – Present

Stories… by Kelly Osbourne is the style architect’s first since forever prepared-to-wear accumulation that mirrors her one-of-a-kind Brit-affected taste, intended for ladies in sizes 0 to 24 (XS – 3X).

Celebrity Fashion Lines: Hit or Miss?

The line epitomizes Kelly’s own affection for design and ladies’ all-inclusive ideal to approach particular, complimenting style, regardless of their shape and size.

Abbey Dawn

Avril Lavigne

2008 – Present

In July 2008, Lavigne propelled the garments line Abbey Dawn, highlighting a school year kickoff gathering. It is created by Kohl’s, which is the brand’s selective US retailer. Named after Lavigne’s youth moniker, Abbey Dawn is structured by Lavigne herself.

Celebrity Fashion Lines: Hit or Miss?

Kohl’s depicts Abbey Dawn as a “youngsters way of life brand”, which joins skull, zebra, and star examples, purples and “hot pinks and blacks”. Lavigne, who wore a portion of the garments and adornments from her line at different shows before its official dispatch, brought up that she was not only authorizing her name to the accumulation.


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