Whatever happened to the Olsen twins?

“You got it, dude!”
— Michelle Tanner, aka the line that made the world fall in love with Mary-Kate and Ashley Olsen.

If you grew up in the ’90s or early 2000s, it’s likely that the Olsen twins were your fashion icons, your sleepover movie queens, and perhaps even your inspiration for #twinlife goals. I loved the Olsen twins—like, obsessed. I had the VHS tapes of Passport to Paris, Holiday in the Sun, and Winning London—all worn out from how many times I watched them. Their breezy style, cheeky one-liners, and sibling chemistry were unmatched. Unmatched. But somewhere between red carpet domination and high school DVDs, they… vanished.

Could you please clarify what occurred with Mary-Kate and Ashley Olsen? Let’s unpack the mystery—and uncover some facts you probably never knew.

Child stars before they could talk

Mary-Kate and Ashley, who were born on June 13, 1986, in Sherman Oaks, California, received a casting call for Full House at the age of six months. They took turns playing Baby Michelle Tanner, thanks to child labour laws. By the time they were toddlers, they were already national treasures.

At six, they became CEOs.

Yes, six.

They became the youngest self-made millionaires in American history in 1993 when they founded their production company, Dualstar Entertainment Group. Let that sink in. You were probably learning to tie your shoes. They were running a mini media empire.

The teen years: movies, merch, and madness

From Billboard Dad to New York Minute, the Olsen twins created an entire twin-verse. Clothes, dolls, perfumes, calendars—you name it, they slapped their faces on it. And we all ate it up. By the time they turned 18, they were worth over $300 million combined.

Isn’t the fashion? Iconic.

They were trailblazing the “boho-chic” look before Coachella even caught on. They wore layered scarves, oversized sunnies, Starbucks cups, and boots that evoked the spirit of ten festivals. In 2005, The New York Times called Mary-Kate a “fashion muse for millions of girls.”. This was not an exaggeration.

The slow fade: why they left Hollywood

So why did two of the most famous people on the planet step away? The reasons for their departure were a combination of burnout, trauma, and a strong desire for privacy. The girls have never known a life outside the limelight. “We do not have a normal life,” Mary-Kate once said.

“We were literally like little monkey performers. They shuffled us around studios, talk shows, and meetings, making it a far cry from childhood.

After New York Minute flopped in 2004, the twins stopped acting together. Ashley retired from acting entirely. Mary-Kate gave it one more go with shows like Weeds and Beastly, but by 2012, she’d exited stage left too.

The secret fashion empire (you probably do know… but not like this)

While the world kept asking, Where are the Olsen twins?, they were building a quiet fashion empire. In 2006, they launched The Row, a luxury label named after Savile Row in London. It started with the perfect white tee. People like Rihanna and Michelle Obama love it, and it has won multiple CFDA Awards (basically the Oscars of fashion).

They also created Elizabeth and James, a contemporary line named after their younger siblings. (Yes, that Elizabeth Olsen, a.k.a. Wanda Maximoff, is their sister.)

Unknown fact? They refused to put their names on the Row at first. They wanted the clothes to speak for themselves. They were no longer focused on a single brand—they wanted to create multiple brands.

Mary-Kate’s messy marriage

In 2015, Mary-Kate married Olivier Sarkozy (yes, the half-brother of former French President Nicolas Sarkozy), and the 17-year age gap made headlines. It was a super private wedding with bowls of cigarettes as table décor. No, really. However, their relationship did not have a lasting impact. The pair divorced in 2021 after a high-profile legal battle during the pandemic, with Mary-Kate filing an emergency petition to break her lease in New York. The couple’s divorce was characterised by its messy, chic, and chaotic nature, a hallmark of the Olsen family.

Where are they now?

They live in New York, still run The Row, and keep an ultra-private profile. They don’t use social media. They rarely do interviews. And when they do, they often wear head-to-toe black, speak softly, and offer mysterious answers like:

“We’re old souls,” Ashley once said.
“We don’t need everyone to know everything.”

Their vibe? They are billionaire witches, renowned for their impeccable tailoring and their secret knowledge of the universe.

Fun facts you probably didn’t know

• They’re fraternal, not identical. Ashley is right-handed; Mary-Kate is a lefty.
• Mary-Kate competed in equestrian events and almost went to the Olympics.
• They own several townhouses in New York, including one that’s over 8,000 square feet (7.43 a).
• They once had a Nintendo DS game called Sweet 16 — Licensed to Drive.
• Their fashion brand, The Row, once released a $55,000 alligator backpack. It sold out.

Why we still love them

They chose to leave fame according to their terms. How many child stars can say that?

Mary-Kate and Ashley grew up in front of us. But instead of burning out or clinging to their fame, they redefined themselves. They chose mystery over mayhem, tailoring over tabloids. And for us ‘90s kids, there’s something so comforting about knowing the twins are still out there somewhere—in a gallery, at a fashion show, or sipping espresso in the West Village—living their best quietly iconic lives.