If you’ve been scrolling through TikTok or Instagram lately, you’ve definitely seen it: people sipping iced lattes, strolling through sunny streets, or blasting music in their cars, captioned with “Main Character Energy.”

But what does it actually mean to be the main character in your own life—and more importantly, how do you channel that vibe without feeling like a total fraud? Here’s your Cosmo-approved guide to owning your story, living it loud, and turning every coffee run into a rom-com moment.


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What Exactly Is ‘Main Character Energy’?

Simply put, main character energy (MCE) is all about seeing your life as a movie where you are the star. Think:

  • Romanticising the little things—like making your morning matcha feel like a scene from Emily in Paris.
  • Walking into a room like the soundtrack is already playing for you.
  • Making bold choices that prioritise your happiness and growth.

It’s not about being narcissistic. It’s about appreciating your own life, noticing the details, and giving yourself permission to shine.

“Main character energy is just self-love with a cinematic twist.”


Where Did This Trend Come From?

Main character energy first blew up on TikTok back in 2021, when creators started posting short videos of everyday moments with captions like “POV: You’re the main character” or “Romanticising my life because why not?”

Since then, it’s exploded into a lifestyle trend, inspiring:

  • #MainCharacter playlists on Spotify
  • Journaling and affirmations about self-worth
  • Fashion trends that scream individuality, like oversized blazers and bold sunglasses

5 Ways To Unlock Your Main Character Energy

You don’t need a movie set or a million followers to feel like the main character. Here’s how to step into your spotlight.

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1. Curate Your Own Soundtrack

Music is the fastest way to feel cinematic. Create a playlist that makes you feel unstoppable. A few MCE classics:

  • Dog Days Are Over – Florence + The Machine
  • Good as Hell – Lizzo
  • Gorgeous – Taylor Swift
  • Feel It Still – Portugal. The Man

Pop in your earbuds during a morning walk or when you’re grocery shopping—you’ll suddenly feel like the hero in a feel-good montage.


2. Romanticise The Everyday

Main characters notice the magic in the mundane. Try:

  • Pouring your coffee into a cute mug instead of a chipped one
  • Lighting a candle when you answer emails
  • Taking the long, scenic route home just because

Little touches transform routine into ritual—and rituals are cinematic.

glass cup filled with ice latte on tabletop

3. Start Saying Yes To Yourself

Main character energy thrives on authenticity. This means:

  • Saying yes to opportunities that scare you (hello, salsa class!)
  • Wearing the outfit you’ve been saving for “someday”
  • Taking yourself on a solo date to the cinema or a cute café

The more you prioritise yourself, the stronger your MCE becomes.


4. Document Your Story

Whether you’re vlogging, journaling, or snapping aesthetic photos for your feed, documenting your life can make the everyday feel special.

Tip: Your main character era doesn’t have to be perfect—it just has to be yours.


5. Build Your ‘Supporting Cast’

Even the best main character needs a fabulous supporting cast. Surround yourself with friends who:

man in black leather jacket beside woman in black and white stripe shirt
  • Celebrate your wins (big or small)
  • Encourage your dreams
  • Love your quirks, not just your highlight reel

Why It’s More Than Just A Trend

Main character energy is really a mindset shift. Instead of waiting for life to happen, you start creating moments that feel memorable. It’s a form of self-care, self-expression, and confidence-building all in one.

white Android smartphone

And the best part? Anyone can have it. You don’t need a Chanel bag, a loft apartment, or a viral TikTok moment—you just need to start treating yourself like someone worth rooting for.


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Final Takeaway

Life moves fast, and it’s easy to slip into the background of your own story. But when you embrace your main character energy, you give yourself permission to take up space, chase joy, and live like the best version of yourself—coffee in hand, soundtrack playing, world watching.

So, what are you waiting for? Go make your montage moment.

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