What is ethical fashion, why is it important, and why are we just hearing about it now? Well, to answer these questions we start with what is wrong with clothing production today.

Most clothing available in stores today is produced in an unethical manner using sweatshops and/or child labour to ensure a larger profit margin. You might have seen a few of my recent fashion posts, it’s everywhere!

Ethical Fashion: What, Why and Why Now?

Manufacturers use unsustainable fabrics like non-organic cotton (dubbed as natural, it accounts for almost 25% of all pesticide use) and polyester (which is a petroleum by-product).

What is Ethical Fashion?

Ethical fashion is that which is produced using: fairly-paid and fairly-treated adult workers; sustainable fabrics and materials like organic cotton, hemp, bamboo, and reclaimed or recycled materials; low-impact fibre-reactive dyes or vegetable dyes; respect for a healthy environment and/or product for the farmer, the assembler, and the wearer of the clothing.

Why Ethical Fashion?

We are all responsible for how our own lifestyles affect the environment (Obvs). Simple measures can be taken to achieve big changes by simply switching our buying patterns to include products made of low impact materials.

Positive pressure on businesses who have yet to voluntarily clean up their acts is very easily applied by simply choosing not to spend money on their products, and helping little by little to grow the businesses who have made an explicit commitment to responsible business practice.

Ethical Fashion: What, Why and Why Now?

Why Now?

The wonderful thing about the booming ethical fashion industry is the huge variety of designs, colours, cuts, fabrics and sizes now available.

Designers with heart are creating beautiful, sexy, edgy, classic, current, imaginative, and, yes, flattering pieces ethics will simply not be compromised and thankfully neither will the look and feel of their work.

Reducing our footprint can be done without making any sacrifices.

Ethical Fashion: What, Why and Why Now?

One of the main driving forces of the ethical fashion boom is public awareness. Thanks to the large manufacturers, the fact that sweatshop labor is used for the overwhelming majority of production can no longer be ignored.

Ethical Fashion: What, Why and Why Now?

The power of boycotting has been demonstrated, as has the power of voting with our dollars to support good practices.

Thanks to alternative medical practitioners, who deal with causes instead of just symptoms, we’re learning that we can build health by surrounding ourselves with and consuming healthy things.

Ethical Fashion: What, Why and Why Now?

Quantity without quality is tiring consumers. Most ethical designers work in small amounts, using high-quality textiles. Customers are increasingly using their purchasing power to support sustainable textiles, small farmers, and farm co-ops.

We want to lessen our environmental effect, enhance our social contribution, ease our consciences, keep some creature pleasures, and celebrate art in all its manifestations.

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