Shoe Shoppers Take Note: Size Does Matter

Let’s face it — Sex and the City didn’t just give us iconic quotes and outrageous brunches. Sex and the City gave us the opportunity to indulge in the world of designer shoes. Jimmy Choo? Manolo Blahnik? Louboutin? Yes, please — and make it a double.

But before you sprint to your next sample sale or click ‘Add to Cart’ like it’s cardio, here’s something no one wants to admit: most of us have no idea what size our feet actually are.

May I ask when you last measured your feet?

If you’re mentally rummaging through your shoe rack trying to remember… you’re not alone.

According to the American Podiatric Medical Association, 66% of people don’t bother having their feet measured before buying new shoes. Even wilder? A solid 34% haven’t done it in over five years, and 6% have — deep breath — not since before Friends premiered. Yes, we’re talking 30+ years ago.

What makes this significant?

A survey conducted by the American Podiatric Medical Association found that 66 cent of Americans do not have their feet measured when purchasing new shoes.

And let’s not forget: the average person’s feet absorb hundreds of tonnes of pressure every single day. Whether you’re chasing toddlers, running to meetings, or dancing like nobody’s watching — your feet take the hit.

Why do we continue to ignore this?

Your no-nonsense shoe shopping guide

• Whether you’re heading to the shops or planning your next online shopping spree, here’s how to enhance your footwear selection.
• Check all angles: your shoe should fit snugly at the heel, across the top, and at the sides — no squishing, no sliding.
• Shop in the afternoon: Your feet swell as the day goes on. Trying on shoes in the morning is like trusting your ex—unreliable.
• Measure while standing: your foot expands when you’re upright, and that’s when it needs support the most.
• Walk before you commit: If they pinch, slip, or rub — abort the mission. Good shoes should feel comfy immediately. There should be no need for a painful “breaking in” period.
• Don’t trust the number: brands vary. Size 6 in one label might be a 7 in another. Let your feet decide, not the box.
• Bring your socks: If you plan to wear those new boots with thick socks, bring them. Unexpected toe cramps aren’t fashionable.
• Try both shoes: One foot is often bigger than the other (thanks, evolution), so make sure they both feel fabulous.

What about kids?

Little feet grow fast. Like, “Why are these brand-new shoes suddenly too tight after three months?” fast. Get them measured regularly, never hand down shoes (each child’s foot is unique), and say no to blisters and balance issues early on.

Shoe love is true love — just don’t forget the fit

Your dream shoes should make you feel like a million bucks, not like you’re walking on hot coals. So whether you’re buying for fashion, function, or both — don’t skimp on the fit.

Measure up, strut confidently, and yes — go ahead and splurge on that perfect pair. After all, as Carrie once said, “I like my money where I can see it — hanging in my closet.”