The Truth Behind Being a YouTuber or TikToker

Embarking on a journey as a YouTuber or TikToker might seem like a dream job—crafting entertaining videos, exploring new places, and amassing a following of thousands, if not millions. But here’s the unfiltered scoop: behind the filters and trending sounds lies a whirlwind of creativity, chaos, and countless caffeine-fueled editing marathons.

1. Content Creation: It’s Not Just ‘Hit Record’ and Relax

Creating a 15-second TikTok might appear effortless… until you factor in the hour spent selecting the perfect outfit, another mastering the dance moves, and at least ten retakes because your pet decided to make an unscripted cameo. The process involves scripting, storyboarding, filming, and editing for YouTubers—as if they’re preparing for a Cannes premiere.

• Example: Emma Chamberlain‘s videos exude effortless charm, yet she has confessed to dedicating over eight hours to editing a single vlog. That’s longer than a Lord of the Rings marathon—extended edition!
• Hidden Secret: Many creators maintain a ‘content calendar’ to plan and schedule their posts weeks in advance, ensuring a consistent flow of content.

2. The Algorithm’s Mood Swings: Swipe Right or Bye-Bye Views

Ah, the enigmatic, ever-evolving algorithms. One day, you’re riding the viral wave; the next, your video garners fewer views than a 2005 flip phone unboxing. TikTok rewards trend participation, while YouTube values consistency—but neither guarantees success.

• Example: Khaby Lame didn’t stumble into fame by chance. He swiftly embraced trending topics, posted daily, and engaged with his audience like a seasoned pro.
• Hidden Secret: Some creators employ ‘engagement pods‘—groups of influencers who mutually agree to like and comment on each other’s content to boost visibility.

3. Editing: Where Fun Videos Temporarily Lose Their Sparkle

Editing is perhaps the least glamorous aspect. TikTok’s built-in editor offers convenience, but syncing a trending sound perfectly while managing jump cuts is no small feat. On the other hand, YouTubers invest hours in colour correction, adding captions, and rectifying audio issues—often due to unexpected background noises.

• Example: Mr. Beast dedicates months to planning and editing his challenges. Those concise 10-minute videos? They result from the efforts of a small army.
• Hidden Secret: Many creators use advanced software like Adobe Premiere Pro or Final Cut Pro, and some even outsource editing to freelancers to manage their workload.

4. Sponsorships and Brand Deals: Show Me the Money (and the Fine Print)

Likes alone don’t pay the bills. Sponsorships keep the lights on, but brands often come with detailed stipulations. It’s not merely ‘mention the product’—it’s ‘feature it within the first 30 seconds, demonstrate its use and don’t forget the hashtag #Ad.’

• Example: YouTubers like Marques Brownlee deliver honest reviews and choose to collaborate only with brands they genuinely endorse. The ultimate goal is to balance integrity with income.
• Hidden Secret: Some influencers negotiate ‘affiliate links‘ in their deals, earning a commission on sales generated through their unique links.

5. Mental Health: When ‘Always Online’ Becomes Too Much

The relentless demand for content can be exhausting. Negative comments? They come with the territory, regardless of how wholesome your channel is. Creators like Zoella and Jacksepticeye have openly discussed taking breaks to prevent burnout.

• Tip: Establish boundaries—allocate ‘offline’ time and resist the temptation to check analytics every few minutes.
• Hidden Secret: Many creators have ‘finstas‘ (fake Instagram accounts) or private profiles where they interact with close friends, providing a respite from their public persona.

6. The Perks: Fame, Freebies, and Fan Love

It’s not all challenges—creators enjoy some enviable perks. From complimentary products and VIP event invitations to the exhilaration of building a community, the benefits are substantial.

• Example: TikTok star Dixie D’Amelio was recently spotted at Bondi Beach, collaborating with Australian designer Emma Pillemer. Such partnerships often come with exclusive experiences and products.
• Hidden Secret: Some influencers have ‘burner’ accounts to monitor trends discreetly or to engage with content without drawing attention.

So, Should You Become a YouTuber or TikToker?

If you’re passionate, creative, and prepared to juggle filming, editing, and marketing while sipping cold coffee at 2 AM… go for it! The rewards can be monumental, but as any creator will attest, it’s a full-time job masquerading as a hobby.

Ready to launch your own channel? Explore these must-have tools and editing apps to streamline your content creation journey.