Jadine

Let’s not sugar-coat it: building an influencer marketing strategy from scratch can feel like trying to solve a Rubik’s Cube in the dark. You know you should be doing it, but the whole thing is shrouded in chaos. Where do you even start? You’re haunted by visions of blowing your budget on the wrong person, sending a direct message that sounds like it was written by a corporate bot, and ending up with nothing but a few vanity likes as a result. It’s enough to make you want to throw your phone into the sea.

Things I Learned Pretending to Understand Crypto began as a harmless experiment. A few friends were talking about Bitcoin, Ethereum, gas fees, and decentralisation with the confidence of rocket scientists. I nodded. I smiled. I said things like, “Yeah, layer-two solutions are really promising.”