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Influencer Marketing Strategy: The No-BS Guide for Brands & Creators

Let’s not sugar-coat it: building an influencer marketing strategy from scratch can feel like trying to solve a Rubik’s Cube in the dark. You know you should be doing it, but the whole thing is shrouded in chaos. Where do you even start? You’re haunted by visions of blowing your budget on the wrong person, sending a direct message that sounds like it was written by a corporate bot, and ending up with nothing but a few vanity likes as a result. It’s enough to make you want to throw your phone into the sea.

Lazy Girl Cooking (When You Still Want Comfort)

Some days you want to cook. You light a candle, put on music, and pretend you’re the kind of person who owns matching spices. On other days, the thought of chopping an onion feels like an overwhelming emotional burden. Lazy girl cooking is for those days.

Clothes I Loved vs Clothes That Love Me Back

Clothes are never just clothes. They sit on our bodies all day, follow us through moods, meals, meetings, mirrors, and memories. When something you wear feels wrong, it quietly takes up mental space. When something feels right, it gives that space back. Learning the difference between clothes you love and clothes that actually love you back can change how you move through your day more than any trend ever will.