Your marketing strategy is one of the most important processes of your business. With a great marketing scheme, you will be able to advertise your great products to the world. You may well have the best product on the market, but if you cannot tell the world, how do you expect to generate the sales they deserve? That mesa you need to invest in your marketing process.
There is a lot that needs to be considered these days. And although you have access to a wide range of digital platforms, you need a coherent strategy to sell your wares. Let’s take a look at some marketing tips now:
Know Your Customer
One of the most basic things you need to do before you even think about creating a marketing campaign is to get to know your customer.
That means you need to conduct market research. There are various ways you can get to know your customer better. You can contact the customers you already have and ask them some key questions. You can host events and talk to the people that come to engage with you. You can get involved with other events in the local community. You can use social media and engage that way.
You can also look at your competitor’s websites and social media platforms and read their posts and interactions with your potential customers. Things you should be asking yourself in order to build a key customer profile include, what are your customer’s motivations? What are their likes and dislikes? What purpose does your product serve in their life? What problems are your products solving?
Who are your customer’s idols? Etc. There is such a huge scope of things you can ask, and the more you know, the better you can hone your marketing material to tap into your customer psyche.
Your Brand
Once you have a key customer profile, you can start creating your brand. A brand needs to reflect your research on its customer as it is meant to connect with them to entice them to be interested in you.
So, you cannot learn who your customer is after you’ve spent time and money creating a brand. Anyway, your brand needs a logo and colour scheme, yes, but it also needs depth too. The depth is how you create an emotional response in your customer’s minds when they see your brand logo.
You need a full identity, complete with philosophy, a style and tone of language use, core values, ethical considerations, political angles, and issues that you are interested in. You need to write a brand narrative that should appear on your website.
The more foundation you can create, the more homogenised your marketing will appear. You can create a lot of posts saying certain things that all tie back to your core brand philosophy.
Your Website
Your website is one of the most important pieces of marketing. If you think that you are okay with using other hosting sites to promote your products, you need to think again. A website helps a company build trust.
It is how they showcase their brand and tell people who they are as a business. A business needs a website to seem legitimate. However, it is not good enough to just have a basic site. It needs to look good and function correctly.
This means it needs to be quick. Slow websites are a massive turn-off. In fact, you have around two seconds to load before a huge section of people click off. You also need to make sure that it looks good on all devices and browsers.
You need to ensure that the buttons and other functions like an e-Commerce shop all work correctly. If you are struggling with the functionality and simply making it look good, it may be in your best interests to use the likes of WordPress or Wix, etc.
These content management systems allow you to create great-looking websites that have plug-ins for things link an online shop that appears on all devices correctly, among other advantages. Another thing to consider with your site is the content. It needs to be short, snappy, and relevant. Long-winded text is definitely going to bore people and get them to click away.
You need great images too, so why not use things like stock photos to ensure your site looks great? Remember, the images need to be relevant to the page’s content. Do not let there be disharmony, as it will distract and confuse, not attract.
