Attention all cheese fanatics – London just got even cheesier! The cult-favourite Pick & Cheese restaurant, famous for its conveyor belt of dairy delights, has just rolled out a brand-new spot in Camden Market. Imagine, yo! Sushi, but for cheese lovers—and yes, it’s as dreamy, melty, and irresistible as it sounds.
Whether you’re a brie believer, a cheddar champion, or simply someone who can’t walk past a cheeseboard without “just one bite,” this new Camden gem is about to become your happy place.
Why everyone is talking about Pick & Cheese Camden
The concept behind Pick & Cheese is simple yet genius—a conveyor belt stacked with plates of artisanal British cheeses that glide past your table, ready to be devoured. The original location in Seven Dials quickly became a foodie hotspot, delighting feta fans and gouda gluttons with its playful twist on dining.
Now, Camden Market—already famous for its eclectic food stalls and vibrant atmosphere—has been given a cheese makeover. The new restaurant boasts an 18-meter-long conveyor belt that winds around the room like a dairy-powered racetrack. It’s both fascinating to watch and ridiculously tempting.
A restaurant built for cheese fanatics
Taking over the site of Camden’s much-loved Cheese Bar, Pick & Cheese Camden isn’t just about the novelty of the belt—it’s a full sensory experience. The space combines industrial chic with warm, rustic touches, making it perfect for a casual lunch, a quirky date, or even a group cheese feast.
You’ll spot brightly coloured plates gliding past, each topped with a small but flavour-packed bite. The menu changes regularly to keep things exciting, and each plate celebrates the best of British cheesemaking—a nod to the restaurant’s mission of championing local artisans.
What’s on the cheese belt?
The beauty of Pick & Cheese lies in its unexpected pairings. Instead of your standard cheese-and-crackers combo, they’ve created unique flavour marriages that will surprise your taste buds. Here’s a sneak peek at some recent favourites:
- Cropwell Bishop Stilton with kimchi—a tangy, fiery bite with a punch of umami.
- Cornish Yarg with pea & mint pesto—the definition of fresh and herby.
- St. Ella Goat’s Cheese with rose Turkish delight—sweet, floral, and oh-so dreamy.
This is not your average cheeseboard. Each plate feels like a mini adventure, and because the selection rotates throughout the year, every visit feels fresh and new.
Off-belt favourites
While the conveyor belt steals the show, the off-belt menu deserves just as much attention.
- Grilled Cheese Sandwiches: Thick, toasted slices of bread filled with melted cheese so gooey it practically requires a fork.
- Whole Baked Cheeses: Perfect for sharing—dip your bread straight into the molten centre and thank us later.
- Cheese Gelato: Yes, it’s real. Yes, it’s heavenly. One standout dessert is the Rosary goat’s cheese, honey and rosemary gelato, served affogato-style with a shot of Jurançon wine.
This is where Pick & Cheese really shines—they’re not just serving cheese, they’re playing with it, reimagining what cheese can be in every course.
Bottomless Wednesdays—all the cheese you can eat
Think you can handle unlimited plates of cheese and charcuterie? Every Wednesday, Pick & Cheese Camden offers a Bottomless Plates deal for under £30 per person.
To celebrate their opening, they’re slicing prices down to just £20 per person throughout July and August. That’s unlimited cheese, paired with cured meats, dips, and accompaniments, for less than the price of a standard dinner out. Honestly, it’s hard to think of a better way to spend an evening.
Why Camden is the perfect home for Pick & Cheese
Camden is a melting pot of cultures, food, and creativity—so it’s only fitting that Pick & Cheese chose Camden Stables Market as its next big step.
Picture this: a lively market atmosphere, live music drifting from nearby stalls, and you, tucking into warm slices of baked brie as plates of cheese roll by. Whether you’re starting a foodie day out in Camden or finishing a shopping spree, this spot is a must.
10 reasons why a conveyor belt of cheese is better than therapy
- Cheese doesn’t judge you. It’s there to love you unconditionally.
- £20 bottomless plates are cheaper than therapy. Fact.
- You can eat your feelings—and they taste like baked Camembert.
- Cheese-induced happiness is instant. No waiting six weeks for a breakthrough session.
- Melty grilled cheese = a warm hug for your soul.
- Wine and cheese pairings fix everything. Almost.
- There’s no limit to how many cheeses you can try.
- Watching the conveyor belt is oddly meditative.
- You don’t have to talk about your feelings—just eat them.
- Because cheese is greater than everything. End of debate.
Where to find Pick & Cheese Camden
- Address: Unit 93–94, Chalk Farm Road, NW1 8AH
- Nearest stations: Camden Road or Chalk Farm
- Opening offer: £20 bottomless cheese through July and August.
