(And why Identity Lingerie keeps showing up in my wardrobe)
I didn’t plan to fall in love with a pair of pyjamas. But one quiet evening in Malta, between a tired scroll and a cup of peppermint tea, I stumbled across a photo of someone lounging in a ridiculously pretty pink sleepwear set. It wasn’t flashy. It wasn’t overstyled. It just looked… like comfort. Confidence. And calm.
What’s the tag? It’s Identity Lingerie.
I’d never heard of the brand before, but something about the vibe pulled me in. They weren’t pushing flashy deals or bombarding me with urgency. Their whole aesthetic whispered, “Come as you are. You’re enough.” And let’s be honest — how often do you hear that from a fashion brand?
So, I clicked. And what I found was something I didn’t know I’d been craving: handmade, feel-good loungewear that isn’t about looking “perfect”, but about feeling like yourself.
Pink satin, sea breeze, and small wins
Living in Malta means I get to enjoy sunsets that feel like they were painted for me. However, those idyllic moments hold little significance if you lack self-confidence. And somehow, Identity Lingerie’s Pink Short Pyjamas became my soft little reminder to slow down and show up for myself.
These pyjamas? They’re more than cute. They’re genuinely well-made. The satin is soft—like second skin—and the loose fit is flattering in all the right places without ever feeling tight or clingy. The top features a compact yet functional pocket, which I personally utilise for concealing lip balm or dark chocolate squares, while the shorts perfectly balance comfort and style.
No tugging. There is no uncomfortable ride-up. Just buttery, breathable fabric that feels like it was meant for me.
And while I’m here swooning — could we talk about colour? That gentle, dreamy pink is the ultimate serotonin boost. It’s not overpowering or ostentatious, yet it exudes a sense of peace. It is similar to inhaling deeply or enjoying the first sip of wine on a Friday night.
The Identity Lingerie difference
Now, here’s what really got me hooked on Identity Lingerie—and why I’ve been back on their site more than I care to admit:
This isn’t a fast-fashion brand. Every piece is handmade to order, meaning no stockpiles of wasted clothing, no factory madness, and no racing to the lowest price at the expense of quality or ethics. Instead, Identity Lingerie makes clothes thoughtfully, with care and intention stitched into every seam.
They’re also size-inclusive. So, whether you’re short, tall, curvy, or somewhere in between, you’re getting a fit that feels custom-made. Custom sizing comes at no extra cost. That’s not just rare. That’s revolutionary.
And the little things? They’ve thought of those too. Any leftover fabric from making your pyjamas gets turned into gorgeous upcycled accessories—scrunchies, hairbands, and those kinds of soft, sweet add-ons you never realise you need until you have them. It’s the kind of brand that doesn’t just talk sustainability and self-love — it lives it.
Real self-care, one pair of PJs at a time
They often consider self-care to be this big, structured routine: spa days, digital detoxes, hour-long meditations. And sure, all of that has its place. But sometimes, self-care is as simple as slipping into something that feels like home.
That’s what Identity Lingerie has become for me. A quiet confidence boost. It serves as a gentle reminder to start over. There’s a rationale for dedicating an additional five minutes at the end of the day to simply relax.
And while yes, the pink short pyjamas are my personal favourite (can you tell?), the brand has so much more — from silk robes and sleepwear to handmade lingerie and everyday loungewear that doesn’t scream for attention but makes you feel amazing anyway.
Every piece feels like a reminder that beauty isn’t about filters or fitting into a mould — it’s about choosing what feels good and wearing it like it was made just for you.
Final thoughts (aka me, officially in my PJ era)
If you’re looking for something indulgent yet meaningful, practical but pretty,and sustainable yet stylish — I can’t recommend Identity Lingerie enough. I recommend them not because anyone told me to, but because I genuinely enjoy wearing their pyjamas and feel better for it. There’s just something magical about discovering a brand that gets it. The brand crafts clothing with passion. It sees you as more than just a size or a trend.
So no — this isn’t a promo. But it is a bit of a love letter to Identity Lingerie. Additionally, it honours the part of you that merits tender gestures, even on a typical Tuesday.
