There are few items in your wardrobe that work as hard—or have as many stories. It’s the ultimate all-rounder: practical, stylish, nostalgic, and effortlessly cool. From cowboys to catwalks, from Bruce Springsteen to Sarah Jessica Parker, denim has always held its own.
And I’ll be honest—I’ve had the same cropped denim jacket since uni, and I’m still not ready to part ways with it. That’s the magic of denim. So why does it never go out of style?
Let’s break it down.

Denim: the ultimate chameleon
Let’s face it—fashion can be exhausting. There’s always a new colour of the year, a must-have silhouette, or an aesthetic you’ve never heard of until it’s suddenly “core.” But denim? Denim is the ride-or-die of the wardrobe world.
Whether you’re throwing on a cropped denim jacket over a floaty dress for brunch or pairing it with a roll-neck and boots in autumn, the styling options are endless.
Take the Femme Luxe Black Cropped Denim Jacket, for example. With its long sleeves, silver buttons, and sharp silhouette, it’s the sort of piece that doesn’t just sit pretty in your wardrobe—it gets worn. A lot. Style it with:
- A floral dress and trainers for a casual Sunday stroll
- Denim shorts and an oversized tee (hello, festival season!)
- Biker hot pants and heels for a night out

A history stitched in style
So it didn’t just show up yesterday. It earned its legacy. It started out tough—literally—as workwear in the early 1900s, then strutted into the 1980s with a vengeance. Think Calvin Klein, Guess, and Diesel—big hair, bold personalities, and even bigger jean jackets. Cropped, distressed, bleached, oversized—denim was more than fabric; it was a movement.
These days, you’ll still see denim at fashion week, on the high street, and probably on yourself right now. It’s a fabric that reinvents itself every decade without ever truly disappearing.

Year-round, season-proof fashion
One of the best things about denim? It’s season-proof:
- Spring: Light-wash jeans + white top = effortless freshness
- Summer: Cropped jackets over cami dresses? Yes, please.
- Autumn: Go double D with earthy tones
- Winter: Layer denim under chunky coats and scarves
It’s the ultimate in repeat-wear value, and it never looks tired.
Not just jackets: denim’s full takeover
Sure, jackets are iconic—but let’s not forget the rest of the gang: jeans, skirts, dresses, corsets, and even bags. The once-feared “double denim” is now runway-ready. (Yes, Britney and Justin’s matching denim moment did come full circle.)
Just remember: vary your washes, balance your fits, and add a statement accessory or two.

A fabric with staying power
Denim doesn’t just look good. It lasts. My oldest pair of jeans is pushing 10 years and still going strong. That kind of longevity isn’t just good for your wallet—it’s good for the planet too.
In a world that’s (finally) challenging fast fashion, denim stands tall as a symbol of sustainability before it was trendy.