If you’re anything like me, a holiday isn’t complete without a cheeky trip to Primark. Call it tradition, call it addiction—but Primark abroad just hits differently. Whether you’re after budget-friendly fashion, last-minute beachwear, or a suitcase full of socks you definitely don’t need (but will buy anyway), there’s something magnetic about these massive retail palaces across Europe.
Here’s a look at the absolute best Primark stores on the continent and why each one deserves a place on your shopping bucket list.
1. Dublin – Where It All Began
Let’s start where it all began: Dublin. You’ll find the original Penneys (Primark’s name in Ireland) on Mary Street—and yes, it’s iconic. Opened in 1969, this is the store that started it all, and it still oozes OG charm.
Expect to find three floors dedicated to fashion, accessories, homeware, and Irish-themed merchandise that serve as perfect souvenirs. It’s not the biggest store, but its historical significance makes it noteworthy. Walking out with a Penneys bag in Dublin feels like a significant milestone. It feels like a significant milestone.
Why it’s the best: history, charm, and a proper Irish retail experience.
2. Madrid – The Gran Via Giant
Step inside the Gran Via Primark in Madrid, and you’ll feel like you’re walking into a shopping cathedral. This flagship location is absolutely stunning, housed in a heritage building that blends shopping with a serious factor.
It’s five floors of fashion heaven. Think open glass ceilings, interactive displays, and trendy Spanish vibes. You’ll find fashion-forward lines, home décor, and seasonal steals. Come for the clothes; stay for the Instagram-worthy interiors.
Why it’s the best: It is undoubtedly one of the largest and most beautiful Primarks in the world.
3. Birmingham – The Big Daddy
Welcome to the biggest Primark in the world. No, seriously—Birmingham’s Primark is 160,000 square feet (1.49 ha) of retail madness. You’ll need to formulate a strategic plan.
Here you’ll find not only clothes and homeware but also a Disney Café (yes, really), a beauty salon, a barbershop, and even a place to donate old clothes. It’s eco-conscious, family-friendly, and overwhelming in the best way.
Why it’s the best: It’s the actual largest. Additionally, Disney pancakes are a popular choice.
4. Berlin – Cool, Clean, and Creative
Berlin’s Alexanderplatz store fits right in with the city’s artsy, edgy personality. It’s sleek, modern, and super organised—of course, it’s Germany. You’ll find bold fashion statements, minimalist basics, and eco-friendly ranges that embody Berlin’s style.
The layout is streamlined, the staff are friendly, and the queue system actually works. It’s an ideal place to shop for streetwear, layered looks, and practical pieces for chilly days.
Why it’s the best: efficient layout, great basics, and Berlin-style edge.
5. Marseille – France’s Fashion Underdog
Paris who? Marseille’s Primark is an underrated gem. Located in Centre Bourse, it’s stylish, spacious, and way less chaotic than the Paris stores.
Expect French flair with a Primark twist—great accessories, lingerie, and some surprisingly high-end-looking pieces. Bonus: the crowd here is way more chilled, and the staff are super helpful.
Why it’s the best: Fashion-forward finds without the Parisian panic.
6. Vienna – Neat, Chic, and Central
Austrians appreciate order, and Primark Vienna provides it. It’s clean, classy, and centrally located in the Shopping City Süd (SCS). It’s an excellent place to find affordable smart wear and tailored looks.
You’ll find less chaos, more structure, and a brilliant home section worth browsing. We award extra points for the spacious changing rooms and ample stock, even during sales.
Why it’s the best: it’s tidy, well-stocked, and perfect for the fashion-conscious traveller.
7. Lisbon – Your Summer Wardrobe Sorted
Lisbon’s Colombo Centre Primark is your go-to for beachwear, linen trousers, and holiday fits. Portugal gets hot, and this store knows it.
The atmosphere is relaxed, colourful, and fun. Think floaty dresses, straw hats, and swimwear galore. If you forgot to pack something, the beach is your place to panic buy in style.
Why it’s the best: warm-weather fashion at its best.
8. Amsterdam – Compact But Mighty
Amsterdam’s Primark may not be the largest, but it excels in its field. Located near the central station, it’s a favourite for travellers needing a quick fashion fix.
Despite the smaller size, it’s packed with staples and seasonal gems. Plus, you can literally hop off your train and into a fitting room.
Why it’s the best: Convenience and a curated, quality range.
9. Rome – Stylish and Welcoming
Rome’s Primark is as warm and welcoming as the city itself. The staff are lovely, the layout flows well, and there’s a pleasing mix of trendy and timeless.
The store is ideal for purchasing bold prints, dresses with flair, and cosy cards. Don’t overlook the accessories section—Italians are adept at adding the perfect finishing touches.
Why it’s the best: friendly vibes, bold fashion, and Roman flair.
Bonus Mentions:
- Brussels – Great for beauty buys and smart workwear
- Barcelona – Street-style central
- Manchester – Northern pride with a giant footprint
Why Shop Primark in Europe?
This is primarily due to its enjoyable nature. Each store reflects the style and culture of its city. You’ll find fashion that feels fresh, staff who usually smile, and prices that allow you to buy three pairs of sunglasses just for fun.
Furthermore, many European stores are much cleaner, neater, and better stocked than you might expect. It’s fast fashion, but with a bit of local flavour.
Primark Travel Tips
- Go early – Beat the crowds and avoid long queues
- Bring a bag – Some stores charge extra
- Check returns policy – Country rules vary
- Dress comfy – You will be trying stuff on
- Hydrate – Shopping this hard is basically cardio
Final Thoughts
Primark isn’t just a store—it’s a travel ritual. Whether you’re browsing in Birmingham or bagging basics in Berlin, there’s something joyfully universal about it. You’ll leave with something you love, something you don’t need, and probably a pack of socks.
So next time you’re booking a European escape, ask yourself: is there a Primark nearby? If not—should you even go?
